Olá. I’m a multidisciplinary Brazilian-born, London-based Creative Director. Passionate about pursuing great ideas and relentless about the ones that are not quite there yet, I’ve been collaborating with and leading teams in local and global markets for over 20 years. With a philosophy that believes in creating the right environment for the shiniest work to crop up, throughout my career I had the opportunity to implement my creative and strategic leadership across some of the most prominent agencies and businesses. Following a tacit market practice, I'd like to finish this rather odd but apparently obligatory self-praising bio section by saying that my work has been recognized multiple times for its creativity and effectiveness by all major Industry awards, including a Grand Effie for Pringles.
Creative Director • Creative Leader
Writer • Psychoanalyst (tbc)
robertok1305@gmail.com
(44) 7521 047113
PROFESSIONAL BACKGROUND
2023 to date Freelancer
2019 to 2023 Grey London (Group Creative Director, Global Creative Director)
2018 to 2019 TBWA\Media Arts Lab LDN + RedFuse Paris + Ogilvy LDN (Creative Director + Freelance)
2016 to 2018 Mother LDN (Creative Director)
2015 to 2016 MullenLowe LDN (Senior Copywriter)
2014 to 2015 Africa DDB (Senior Copywriter / Creative Director)
2010 to 2013 Y&R Sao Paulo (Senior Copywriter)
2007 to 2010 Lew'Lara\TBWA (Senior Copywriter)
2002 to 2007 DPZ (Jr. Copywriter)
ACADEMIC BACKGROUND
///Bachelor’s degree in Advertising and Publicity / São Judas Tadeu University (2001)
///Master of Business Administration with Executive in Marketing - MBA (ESPM- Higher School of Advertising and Marketing - 2008)
///Psychotherapy Today: Psychoanalytic & Jungian Ideas in a Challenging World Course (British Psychoanalytic Foundation - BPF - 2018)
///Foundation Course in Psychotherapy, Counselling & Coaching (New School of Psychotherapy and Counselling - 2022)
OTHER ACTIVITIES
///D&AD Masterclass Gaming Course 2021 - Panellist
///D&AD New Blood Academy Mentor 2021
///New York Festivals 2018 Grand Jury Member
///Teacher @ Miami Ad School São Paulo. Classes: Advanced Copywriting, Creativity to Planners, Media Creative and Portfolio Orientation.
RECOGNITION
:: CANNES LIONS
Silver 2010 (Media) – Esso "Flannel Cover"
Bronze 2010 (Media) – Akatu "Exclusive Beach"
Bronze 2010 (Outdoor) – Akatu "Exclusive Beach"
Bronze 2011 (Press) – Miami Ad School "Letraset"
Bronze 2012 (Press) – Perdigão "Sad Dogs"
Bronze 2013 (Press) – Honda Motorcycles "Maze"
Silver 2015 (Cyber) - ESPN "Eye Test"
Bronze 2015 (Cyber) - ESPN "Eye Test"
Bronze 2023 (Industry Craft / Copywriting) - Dole “The Unforbidden Fruit”
24 Shortlists
:: D&AD
In Book 2012 (Art Direction) – Miami Ad School "Letraset"
In Book 2014 (Outdoor) – Honda Motorcycles "Maze"
Wood Pencil 2021 (Gaming / Brand Integration) - Pringles "Meet Frank"
Shortlist 2021 (Gaming / Brand Partnership) - Pringles "Meet Frank"
Shortlist 2021 (Direct / Integrated) - Pringles "Meet Frank"
Shortlist 2023 (Casting) - Vodafone Ireland “True Connections”
:: EFFIE AWARDS
Gold Effie Awards Brazil 2011 - Akatu "Exclusive Beach"
Shortlist Effie Awards Europe 2022 - Braun "Hair Removal On Your Terms"
Grand Prix Effie Awards Europe 2022 - Pringles "Meet Frank"
Gold Effie Awards Europe 2022 - Pringles "Meet Frank”
:: THE ONE SHOW
Merit 2005 (Design – Poster) Lego “Arrow/Hand"
Merit 2010 – Akatu "More is Less" Campaign
Merit 2010 (Design) – Akatu "More is Less" Campaign
Merit 2011 (Integrated Campaign) - Akatu "Exclusive Beach"
Merit 2011 (Out of Home) - Akatu "Exclusive Beach"
Merit 2023 Public Relations Brand Voice - Dole The Unforbidden Fruit
:: LONDON INTERNATIONAL AWARDS
Merit 2005 (Billboards) – Red Cross of Brazil “Negative”
Gold 2011 (Media Promotion) – Radio Eldorado “Moving”
Silver 2011 (Innovative Use of Radio) – Radio Eldorado “Moving”
:: CREATIVE CIRCLE UK
Gold Gaming Best Brand Partnership 2022 - Pringles "Meet Frank"
Gold Digital Best Digital Activation 2022 - Pringles "Meet Frank"
Silver Gaming Best Brand Integration 2022 - Pringles "Meet Frank"
Silver Digital Best Conceptual Idea 2022 - Pringles "Meet Frank"
:: WAVE FESTIVAL
Gold 2011 (Innovative Use of Radio) – Radio Eldorado “Moving”
Gold 2015 (Cyber) - ESPN "Eye Test"
:: TOMORROW AWARDS
2 Finalists Spring 2010 – Nivea Sun “The Sun Speaks”, Akatu “Exclusive Beach”
:: CLIO AWARDS
Silver Clio Sports 2015 – (Experiential) – ESPN “Eye Test”
:: ANDY AWARDS
Bronze 2016 - Miami Ad School "Letraset"
Shortlist 2021 - Pringles "Meet Frank"
:: FIAP FESTIVAL
Silver 2015 (Cyber) - ESPN "Eye Test"
:: THE CAPLES AWARDS
Gold 2023 (Best writing/Copy) - “The Unforbidden Fruit”
Silver 2023 (PR) - “The Unforbidden Fruit”
Silver 2023 (Print) - “The Unforbidden Fruit”
Bronze 2023 (Healthcare) - “The Unforbidden Fruit”
:: PRÊMIO ABRIL
Finalist 2013 (Grand Prix Print) – Honda Motorcycles "5aSec"
Finalist 2015 (Campaign) – Vivo Fiber
:: CCSP BRAZILIAN CREATIVE CLUB
Gold 2009 (TV & Cinema) – Banco Real ABN\AMRO Bank "Doors"
Green Star 2011 – Akatu "Exclusive Beach"
Several In Books.
:: PROFISSIONAIS DO ANO REDE GLOBO
Finalist 2008 - Banco Real ABN\AMRO Bank "Doors"
Winner 2015 - "Vivo Fiber" Campaign
:: EL OJO DE IBEROAMÉRICA
Bronze 2006 – Fuji "Old Hands"
Bronze 2006 – Avon "Nova"
Gold 2012 (Design) – Telefonica Foundation "Beer for kids"
Gold 2015 (Interactive) - ESPN "Eye Test”
:: LUSOS AWARDS
Gold 2014 (Mobile/App iOS) - Oral-B "Smile Like"
Bronze 2014 (Digital/Social Media) - Oral-B "Smile Like"
Bronze 2014 (Mobile/App iOS) - Iate Life " Blowing Magazine"
Silver 2015 (Activation) – ESPN “Eye Test”
:: LÜRZER'S ARCHIVE
Cover - October 2014
28 Publications
:: Young Creatives Brazil 2007