Cannes Lions Bronze Press / D&Ad In Book Outdoor
Creative Ideation
*Contours can hide. Leave no unwanted hair behind. The new Silk-épil 9 Flex with fully flexible head.
Creative Direction, Creative Ideation
Cannes Lions - Silver Media
Case Study
Creative Ideation
*We don’t care only about your car. Esso. The only fuel in Brazilian Stock Car Racing.
2014. The World Cup would take place in Brazil. LATAM, however, was out of the game: another airline would fly the Brazilian team exclusively. How to stand out in such an important time like this? Our idea: as the main Brazilian players play in Europe, someone would have to bring them back, and LATAM was the only Brazilian company that flies to Europe.
LATAM was back in the game.
Creative Ideation
This spot is the register of an actual experience. A woman, a real client of the bank, had no idea of what she was going to do in this commercial. Her reaction is a genuine demonstration that a bank can be a brand with strong emotional connections with people. The bank's concept is "The bank of your life", and the spot shows this woman entering a hangar. There, she was impacted by some huge prints of personal photos of her, which we had selected secretly with her family members. Her husband and sons appear at the end of the spot, completing this little journey along her life. The experiment was aired during Brazil's Primetime in a 2 minutes version, a totally uncommon format considering this space's media prices, and it caused a national commotion.
CCSP Brazilian Creative Club Gold TV & Cinema / Profissionais do Ano Rede Globo Finalist
Creative Ideation
This campaign has been created for an institution that encourages the conscientious consumption. Our challenge was to make people think about their roles in the world we live in. The capitalist world. In our opinion we should do something more efficient and provocative than just say "buy less", which is just as mind changing as a "smoke less" campaign that says "smoke less". So we started with a concept that is actually a fact: everything comes to an end. So does the world. The More is Less campaign was launched on the Consumer's Day (18th March) and since then it became a movement. The country embraced the cause and the debate reached the main TV channels. The same channels that used to run "buy more, buy more" commercials were now making people "think more, think more" before that.
Creative Ideation
Cannes Lions - Shortlist Outdoor / The One Show - Merit Out of Home / The One Show - Merit Design / CCSP Brazilian Creative Club - In Book Press / Lürzers Archive
El Ojo de Iberoamerica Gold Design / New York Festival Finalist
Creative Ideation
MORE?
Doctor: Follow the light, please... Any family medical history? Patient: No. Doctor: And when did it begin? Patient: It began when... I have to answer this, just a moment... Hello? Hi, honey. No I'm at the doctor's office yet... Can I call you back? Announcer: Two lenses. That's how the world is seen in 3D. New Optimus 3D.
Creative Ideation
CCSP Brazilian Creative Club - In Book Press
*With soy meat is not only you who lives longer.
Creative Ideation
Cannes Lions Shortlist Outdoor / El Ojo de Iberoamérica Bronze Press / CCSP Brazilian Creative Club In Book Press
Creative Ideation