PRINGLES :: CHRISTMAS
Set against a variety of Christmas backdrops, this social-first campaign targets people who love indulging in their playful side but are often constrained by the realities of modern life (aka the pandemic). Our snack is central to each of the four stories that make up the creative campaign, which has been created to work effectively for the brand in multiple formats but mainly VOL and social.
When life gives you lemons,
make a TikTok campaign.
A hilarious movement performed by one of the actors inspired us to quickly develop a sub-campaign. With brand-new and inexpensive assets, we invited everyone to show how they #PringlesFlex. The unplanned campaign helped to increase sales, engagement and an uncountable number of scoliosis.
We couldn’t do anything to stop the pandemic. But we could learn, adapt and change. Becoming eventually a better version of ourselves.
Creative Direction