IKEA :: LION MAN

The living room is where we prepare for life. But sometimes the best preparation is to quite simply do nothing at all. Because in order to achieve great things, we need to fully recharge our minds and bodies. It’s then, and only then, that we’re ready to spring to life. In this instalment of the Wonderful Everyday campaign, we learn how to relax into greatness with a wild and wonderful creature who happens to spend most of its day at rest. // To enable the use of Ikea products, we’ve created a series of 9 social films. In each one, a different range of products was used to reinforce the importance of the living room when it comes to recharging our batteries every day.

Creativity "Pick of the Day" / Campaign UK "One of the most memorable ads from IKEA's 30 years history in the UK” / Adweek "Editor's Pick"
AdForum "Top 5" and "Editor's Pick" / The Drum "Ad of the Day" and 1st Place in their global "Creative Leaderboard" / Shots "Hot Shot"

Film

Social films and a relaxing website were created
to promote many IKEA items, I mean itëms.

9 social films were created to showcase specific products and their use, inspiring the audience to relax into greatness. The website lets the audience explore the film's living room and furniture through an interactive panorama. And a very lazy lion.